Cash-strapped Nvidia adds monthly limit to GeForce Now

Marie Dealessandri for GamesIndustry.biz:

Nvidia's subscription cloud gaming service GeForce Now will soon be enforcing a playtime limit of 100 hours per month. The new rule won't affect Founder memberships, but will impact the newly renamed Performance and Ultimate tiers, Nvidia announced on Reddit. The company said the limit "comfortably accommodates 94% of members."

I understand that this change won’t affect most people but, on principle alone, it’s ridiculous. We’re talking about a trillion-dollar company here.